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Entrepreneurial Spirit Alive and Well

ON WRITING & DIRECTING - by G.L. Horton

DJ writes: Some of my friends and I have recently started our own company.

Good for you! Best wishes for success, financial and artistic!

OTOH, don't be too hard on yourselves. Most new businesses, even ordinary non-insane ones, fold. Theatre companies are like May flies.

Do you have donated space? Rehearse in "found" spaces, rent theatre space for short runs? Piggyback on another business or institution: bar, gallery, cafe, bookstore, museum, school? Lease a theatre, or a space to convert into a theatre? Survival strategies differ, depending. If you build it, will they come??? Can you put together a list of, say, 200 friends and relatives of the company's members who will come to your first season, no matter what shows you do or how well you do them? If so, that's a foundation to build on! Given that you have limited time and energy, what do you see as priorities? (7/14/99)

 

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